Available for new projects · 2026
Brand Identity Designer
for Startups &
Growing Businesses.
I’m Goran — a brand identity designer with over a decade of experience building distinctive, considered, system-driven brands. From the first sketch to the final guidelines, every detail is intentional.
10+
Years
200+
Brands
5.0
Upwork
Designer
Goran Angelov
Skopje, MK
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Logo Design
Brand Identity
Visual Systems
Rebranding
Guidelines
Strategy
Packaging
Typography
Logo Design
Brand Identity
Visual Systems
Rebranding
Guidelines
Strategy
Packaging
Typography
Logo Design
Brand Identity
Visual Systems
Rebranding
Guidelines
Strategy
Packaging
Typography
About
Designing brands that earn attention.
For more than a decade I’ve helped founders, studios, and growing companies translate ambition into identity — logos, systems, and the visual language that holds it all together.
My approach is part craft, part strategy. I obsess over the marks themselves, but I never lose sight of the business they serve. Since joining Upwork in 2021 I’ve built one of the platform’s most consistently top-rated practices for brand identity work.
10+
Years designing
2021
On Upwork
5.0★
Average rating
Services
What I do, end to end.
A focused suite of services for brands that take their identity seriously.
01
→
Logo Design
Distinctive marks engineered for instant recognition and lasting equity.
02
→
Brand Identity
Complete visual systems — logo, color, type, motion — that scale across every surface.
03
→
Rebranding
Strategic evolution of existing brands without losing what already works.
04
→
Brand Guidelines
Comprehensive playbooks that keep teams aligned and on-brand.
05
→
Web Design
Conversion-driven, design-led websites that extend your brand online.
Selected Work
Recent marks.
Process
A deliberate path from brief to brand.
- 01
Discovery
Deep dive into your business, audience, and competitive landscape.
- 02
Strategy
Positioning, narrative, and creative direction defined before a single mark is drawn.
- 03
Concepts
Three distinct directions — each with a real, defensible point of view.
- 04
Refinement
Iterate, sharpen, and stress-test the chosen direction across applications.
- 05
Final Delivery
Production-ready files, guidelines, and a full system handoff.
Testimonials
Words from founders.
A decade of work with companies that take their brand as seriously as their product.
"
Goran delivered an identity system that punches far above our stage. Every founder we show it to assumes we're series B.
Maya Lindqvist
Co-founder, Northwind Labs
"
Rare combination of taste and discipline. He pushed back on our worst ideas and made the brand feel inevitable.
Daniel Roux
CEO, Sextus & Sons
"
Five rounds of logo work compressed into one. Strategic, articulate, and faster than any studio we've hired.
Priya Anand
Head of Brand, Orbital
"
Our packaging now sells the product before anyone reads the label. That's the whole job.
Toma Petrov
Founder, Premium Coffee Co.
Start a project
Have a brand worth building?
All inquiries are handled through Upwork — top-rated since 2021, with secure contracts, milestones, and reviews.
Let’s collaborate
Crafting brands that resonate.
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© 2026 Goran Angelov — Brand Identity Designer.
Designed & built with intention.